Case Studies
From building brand awareness to driving purchase intent, Wondery’s breadth of ad solutions deliver on your campaign objectives and goals in an organic and immersive audio-first medium.
Bonus Episode
American Innovations x CarMax
“The Way It Should Be”
The Ask: Position CarMax as a leader in the industry who challenges the status quo by looking at every facet of the car buying experience and making it better. Through integrated storytelling we will showcase to the world that “The Way It Should Be” stands in defiance to the way things are through encouraging car buyers to expect better and the culture of innovation and invention sets us apart.
Wondery’s Solution: In a custom bonus episode on American Innovations, we partnered with CarMax to tell the stories of three inventors who never settled for the way things are -- and instead, through their visionary products, showed us the way things ought to be. CarMax was the exclusive sponsor in this episode leveraging all ad insertions with host-read ads to showcase how they continue to challenge the used car industry.
Sequential Ad
Business Wars x The History Channel & Horizon Media
“The Food That Built America”
The Ask: Drive awareness of Season 2 of The Food That Built America premiering on The History Channel, a documentary series about iconic American food brands, by engaging fans of business, history or food podcasts with unique and engaging custom content.
Wondery’s Solution: ‘The Food Fights’ trivia segments about brands The Food That Built America was covering in their series that ran as paired ads on Business Wars. Host David Brown provided listeners a trivia question that ran in the pre-roll and encouraged listeners to stay tuned to find out the answer later in the episode and hear more about the series.
“When a podcast host believes in the product and shares that excitement in ways that truly engage audiences, that impact is unmistakeable. Since first partnering in 2018, Ritual and Wondery has seen the power of immersive storytelling combined with heartfelt endorsements.”
— Madeline Savant, Marketing, Ritual