Ad Solutions

Launch compelling advertising campaigns, expertly tailored to meet campaign objectives and engage listeners.

Family Friendly Finds on Wondery

Turn audio listening into family time with Wondery’s immersive network of kids and parent-approved content featuring producer read :30–:60 ad insertion opportunities across new and concluded shows.

 

Among Kids Age 6-12:

  • 46% have ever listened to a podcast

  • 29% are monthly podcast listeners

  • 23% are weekly podcast listeners

 

Source: Edison Research, Kids Podcast Listener Report, 2023

Immersive Host & Announcer-Read Audio Ads

 

Align with premium content in a brand-safe environment with audio across the Wondery network.

 
 

Targeted Audience Solution

Leverage listener demographics and psychographics to deliver your brand message at scale.

 
 

Custom Content

Deliver best-in-class custom content solutions that feel like in-show content to engage listeners.

 “The host-read ads are always excellent! Always timely and personalized to deliver a detailed testimonial about our brand and products, our Wondery ads have consistently driven both new and repeat customers to our site.”

- Robby Facer, Unique Vintage

Measurement & Attribution Solutions

Wondery has partnerships with Measurement and Attribution partners to better understand the consumer impact and evaluate the effectiveness of podcast advertising for brands.

 
 
 
 

Visit Rate

On average, Wondery podcasts performed 2x better than benchmarks, seeing as high as 5% visit rates to brand websites.

 
 

Return on Ad Spend

When measuring ROAS, on average we found a return of 4x ad spend, with the best performing campaign generating a 16x return

Source: Wondery Internal Research, July 2019 – January 2020, Base = 22 campaigns, 179 podcasts